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The rise of Paris Baguette: Is this underdog cafe chain the new threat to the old coffee whisk? /

2023-04-18 11:26:50

Diplomat.Today

Paul Johnson

2023-04-18 11:26:50

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With the recent opening of a new store every week in the US, Paris Baguette is quickly becoming a household name in the coffee and patisserie world. But how much of a threat does this underdog caffeine machine pose to the coffee old guard? We’ve done the research and here are the top five favorite coffee houses that are the undisputed rulers of the caffeine kingdom:

Starbucks – With over 30,000 locations worldwide, Starbucks is the king of coffee. The secret of the chain’s success is the consistent quality, unique atmosphere and innovative products.

Dunkin’ – The classic American chain Dunkin’ is known for their signature coffee and delicious breakfast sandwiches. They have over 12,000 locations around the world and have built a loyal following for their affordability and convenience.

Peet’s – Started in Berkeley, California, Peet’s is known for their strong, bold coffee and commitment to sustainability. With more than 200 locations, Peet’s has remained a top choice for coffee lovers across the country.

Blue Bottle – Founded in Oakland, California, Blue Bottle is the hipster coffee chain known for their high-quality, artisanal coffee. With a focus on freshness and sustainability, Blue Bottle has expanded to more than 80 locations in the US and Japan.


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Tim Hortons – Originally from Canada, Tim Hortons has more than 4,800 locations around the world and is known for their affordable coffee and pastries. They’ve built a loyal following through their simple, yet satisfying menu.

With these heavyweights in mind, can Paris Baguette compete? According to Jen Williams, CEO of Thirst Perk, “Paris Baguette’s success is due to their unique concept of offering coffee and pastries in a bakery-café atmosphere. They create a niche market and appeal to customers who want a more luxurious European experience.” With a focus on quality ingredients and a commitment to sustainability, Paris Baguette is quickly making a name for itself on the American coffee scene.

But the real question is, can they compete with the old guard coffee? Time will tell. One thing is certain, with their new store openings and commitment to customer satisfaction, Paris Baguette is a force to be reckoned with.

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