British Airways new safety video – what do you think? /

British Airways today premiered its new inflight safety video, which stars the airline’s colleagues, Britons in their day-to-day operations and some familiar faces, showcasing everything that makes Britain unique and truly original.

The safety video plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, it celebrates the timeless quirks and the unique people who have put the country on the map.

Screening on the airline’s long-haul aircraft from 1 May 2023, the five-minute film features British Airways colleagues from across the airline in their roles on the ground and in the air. One of the stars, British Airways engineer Carl Carpenter, drives through an engineering hangar asking customers to unplug their devices, before his own vehicle comes to an abrupt halt. Cabin crew member Sima Patel-Pryke asks customers for their attention, as safety instructions may differ from other aircraft they have previously traveled on. In response, British rapper Little Simz takes off her headphones and says ‘What?!’

The video not only shines a light on the airline’s incredible peers, but also shows some of the general British public. When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated on the plane, viewers see the instruction taken playfully out of the situation with a real farmer near Dover and two fishermen on Kent’s Deal beach who all inflate their life jackets.

British Airways Chief Customer Officer Calum Laming said: “We have all attended safety demonstrations before, so we knew we had to create something different that would grab attention and fully align with our British Original positioning. We wanted this to be a true celebration of originality and for us it is our people – along with where we come from – that make us unique. That’s why it was important to us to honor so many of our great colleagues who do what they do every day for our customers and for each other. We also wanted to throw in some humor and show Britishness, and all the quirks that have put us on the map by shining a light on real people – from fishermen and chip shop workers to friends hanging out, as well as some familiar faces helping to put Britain on a set stage. So, seats in the starting position and we hope you really enjoy our new safety video.”

British Airways engineer Carl Carpenter said: “It’s my day-to-day job to make sure our planes are safe for our customers, so to appear in the safety video itself is quite surreal. We had so much fun filming the video and I can’t wait to finally see it on board when I go back on vacation.”

Tennis player Emma Raducanu said: “As a British Airways brand ambassador, it was a privilege to be a part of the new safety video and film alongside so many British Airways colleagues and household names from across the country. It’s fresh, engaging and I know customers will be thrilled when video is rolled out onboard for the first time.”

The airline’s colleagues star alongside celebrities such as Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, Chef Tom Kerridge and British Airways’ new uniform designer Ozwald Boateng.

The airline champions and showcases British originality in its customer experience, from its menus showcasing the best of British cuisine to its dedicated British Original in-flight entertainment channel, and is proud to show off the best of Britain.

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A second version of the safety video will be released later this year, showing the airline’s colleagues in their new uniform.

What is your opinion of this first video?