British Airways adds a touch of sparkle to business class /

British Airways has introduced award-winning English sparkling wines in its Club World (business class) cabin, allowing passengers to enjoy the ‘best of British’ bubbles at 35,000 feet. The airline’s Master of Wine has worked closely with several award-winning wineries to source, sample and select a range of English sparkling wines for customers to savor in the comfort of their seats. The introduction of four English sparkling wines at Club World will be an airline first, previously only available in the airline’s First cabin with Hampshire’s Hattingley Valley.

The four English sparkling wine options will be available in rotation, changing every three months. This means customers can choose from two sparkling options when traveling in Club World, including current Champagne resident Heidsieck & Co. Monopole Silver Top Non-Vintage Champagne, and now an exclusive English sparkling wine option.

The first English sparkling wine will be the Digby Fine English Brut NV, aged for over three years, giving it great complexity and finesse for customers to enjoy. This wine pairs well with delicate dishes on the airline’s Club World menu, such as the grilled cod with sweet potato mousseline, mozzarella mezzaluna, or an after-dinner selection of cheeses.

From July, the airline will serve Balfour Rosé de Noirs, grown on Kent’s Balfour Hush Heath Estate and made exclusively from red grapes. This lighter rosé sparkling wine is an exclusive blend for British Airways, making it available only at 35,000 feet for customers in the airline’s Club World cabin.

Later in the year, Simpsons Chalklands Cuvee Brut NV from Kent will be available for three months from October. This epitomizes English elegance and is pale gold in color, with delicate notes of crisp green apple. Finally, Wiston Estate Brut NV from the South Downs, refreshingly flavoured, with notes of citrus and toast, and available for customers to try in the airline’s Club World cabin from January 2024.

British Airways’ Director of Onboard Experience, Sajida Ismail, said: “We know that English sparkling wines have gained international acclaim over the years and are only growing in popularity, so we are very pleased to offer English sparkling wines to our customers in our Club World cabin. We are very proud to be partnering with four of the very best wine producers across England to celebrate British provenance and provide exclusive onboard sparkling options for customers to try for themselves on board.”

The airline continues to spotlight a destination through its premium wine selection and celebrates a different destination in its network each quarter. In April, the airline will be spotlighting wines from the regions surrounding the city of Porto, Portugal, in its Club World and First cabins, including Anselmo Mendes’ Muros Antigos Loureiro Vinho Verde and Casa Ferreirinha’s Callabriga Douro.

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Elsewhere, British Airways continues to expand its beverage portfolio with the launch of Whispering Angel Provence Rosé and The Pale, made from the same Château d’Esclans vineyards. Customers can enjoy these varieties in the lounges at London Heathrow and London Gatwick.

British Airways recently introduced new seasonal menus in all its cabins to celebrate Valentine’s Day and promote the best of British cuisine, and will be launching Easter and Eid menus in the coming weeks. The airline has also been trialling menu variations and service styles with the airline’s cabin crew to ensure they meet customer expectations.