The 360 ​​​​​​action cam that makes action magical /

Late last year, Insta360 announced X3, a camera built for the social age. Millions of people around the world now consider themselves “creators”, and there’s no better device for capturing creative and unique content for social media than a 360 action camera.

With new 1/2″ 48MP sensors and 2.29″ touchscreen, Insta360 X3 is the most powerful camera you can carry in your pocket. Capture 5.7K 360 video with Active HDR and the Invisible Selfie Stick effect, or 72MP photos in stunning detail. X3 doubles as a standard action cam with Single-Lens Mode upgraded to sharp, ultra-wide 4K. For editing your shots, the Insta360 app is an AI powerhouse with intuitive reframing tools to extract the magic from the action.

“With the X Series, we are reinventing the point-and-shoot camera to make it easier for anyone to be a creator. X3 was built to help the next generation of creators take their creativity to new heights,” said JK Liu, founder of Insta360.

Insta360 X3 can be ordered from Insta360.com.

Shoot impossible

X3 transforms the way creators approach the creative process. By first filming in 360 degrees and later reframing, one video can be edited in an infinite number of different ways. You can always capture your best moments, whether that’s catching a big wave or landing a tough trick. Just edit, hit record and frame later in the Insta360 app – thanks to 360 capture, a 4:5 Instagram post can be turned into a 9:16 TikTok video in a tap with no quality loss.

The X3’s 360 video quality has also been given a boost with the new Active HDR mode, made possible by the camera’s new 1/2″ 48MP sensors. Active HDR uses an innovative algorithm to stabilize action footage, minimize ghosting and reveal details other action cams miss in over- and under-exposed areas.

The X3’s dual-lens design also enables effects such as the Invisible Selfie Stick, where the stick is automatically stitched out of the footage, creating impossible third-person views. With the new Me mode, you can now take epic invisible selfie shots at 60fps without reframing. This mode frames the images to focus on you, while the selfie stick remains invisible. Never before has invisible selfie stick shots been possible without first shooting in 360 and reframing later.

Increased image quality

The Insta360 X3’s new 1/2″ 48MP sensors deliver major improvements in resolution and image quality over its predecessor.

If you have a clear vision for your content that only requires one point of view, the Single-Lens mode can be unbeatable. Now upgraded to 4K resolution, this mode is perfect for immersive first-person views of the action, especially chest shots. A new extremely wide 170° MaxView is also available at 2.7K for even more immersive POVs.

X3 delivers the most megapixels ever in a 360 action camera with 72MP stills for ultra-detailed shots. It also captures 8K 360 timelapses, perfect for both cityscapes and landscapes.

Bullet Time, the Matrix-esque slow motion effect made possible by swinging the camera in a circle overhead, has also received a boost in resolution and frame rates to 4K 120fps and 3K 180fps.

Ready for action

Throughout all the action, X3’s six-axis gyroscope and FlowState stabilization keep your video ultra-steady. Where other action cams tap out 45°, 360° Horizon Lock keeps the horizon level even when you rotate the camera fully.

Insta360 X3 is rugged and waterproof to 33ft (10m) out of the box. Lens protectors are also available for action sports creators who want more protection.

Even if you don’t know when the action will happen, X3 will catch it. The new Loop Recording mode transforms the X3 into a dash cam, recording video continuously but only saving the last few minutes at your set interval, saving precious space on your memory card.

Easy operation

Insta360 X3 keeps the same candy bar shape as its predecessors but adds major upgrades to make it easier to control, especially during the action:

A 2.29-inch tempered glass touchscreen for intuitive adjustment of settings and previews.
Four buttons make it easy to control your shot, even with gloves on.
Direction Focus audio ensures that the audio follows the action, even when you reframe.
A mighty new 1800 mAh battery keeps the camera powered through the action.

AI powered editing

The Insta360 mobile app uses AI technology to democratize content creation, putting tools and effects at their fingertips that would otherwise take years of experience to master. In Shot Lab, creators can find over 30 viral effects that can be edited with just a few taps – from the wacky nose mode to the new cinematic Street Lapse to the simply cool Sky Swap.

How you choose to reframe your video is up to you, whether it’s by physically moving your phone in the direction you want it pointed with Snap Wizard, selecting a target to track with Deep Track 2.0 or the Let AI pick the highlights for you with AutoFrame. Photos can also be given a magical treatment with the new Photo Animator, which animates a static photo for you.

For creators who prefer a desktop workflow, Insta360 Studio is also available for precise control and maximum resolution.

now available

Insta360 X3 can be ordered worldwide through Insta360.com and select retailers. It retails for $449.99. Accessories sold separately include lens protectors, an invisible cold shoe, a microphone adapter and the Quick Reader.