Dior’s fashion show with stars in the pyramids of Giza /

Christian Dior was a French fashion designer who founded the eponymous luxury fashion house in 1946. He was born in Granville, France in 1905, and after completing his education, he worked for several fashion houses in Paris before starting his own label. Dior’s first fashion show, which took place in 1947, introduced the “New Look”, a revolutionary style with full, flowing skirts and a fitted waist, marking a departure from the utilitarian styles popular during World War II. The new look was highly influential and helped establish Dior as a leading force in the fashion industry.

Over the years, Dior has expanded from clothing and accessories into a range of beauty and fragrance products, and the brand has remained at the forefront of the luxury market. Dior is also known for collaborating with talented designers, including Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano and, more recently, Maria Grazia Chiuri. The brand is headquartered in Paris and has boutiques and stores in major cities around the world.

Dior fashion shows

Dior is known for its elaborate and highly anticipated fashion shows, held several times a year to showcase the brand’s latest collections. These events usually take place in Paris, but Dior has also held shows in other cities around the world, such as New York, London and Milan.

Dior fashion shows are known for their attention to detail and the luxurious setting in which they are held. The brand often collaborates with renowned set designers, stylists and other creative professionals to create unique and memorable experiences for visitors. In addition to showcasing the latest clothing and accessories collections, Dior’s fashion shows often include live music, performances and other interactive elements.

Dior’s spectacular fashion show in Egypt

Dior hosted its men’s pre-autumn show in front of the Pyramids of Giza, one of the Seven Wonders of the Ancient World, on Saturday, December 3, to cap off a triumphant year. Kim Jones, artistic director of menswear at Christian Dior Couture, and Pietro Beccari, chairman and CEO, both cemented their positions as leaders in a sector in transition thanks to the successful presentation. This is the first time that Dior, the French fashion brand, has staged a show in Egypt, and also the first time that a major international fashion show has been held in front of the pyramids of Giza.

“My fascination with ancient Egypt is centered on the stars and the sky,” Jones said in the show notes. “In that sense it is related to Christian Dior, as is his preoccupation with symbols and superstitions, which runs through his life and work.”

The event celebrated Egypt’s rich history and culture while also introducing it to the fashion world. The population responded positively and many congratulated Egypt for hosting such a major global event that gained international acclaim.

Visitors to the Dior fashion show in Egypt

Among the 800 in attendance were Lewis Hamilton, Robert Pattinson and K-pop sensation Cha Eun Woo. The event took place after sunset, with the pyramids lit up in the distance. One of them was British supermodel Naomi Campbell, who expressed her delight at the integration of Egypt into Africa. The fact that Dior and Kim Jones chose to attend is therefore significant. Cha Eun-woo, a South Korean singer, actor and model, arrived at Cairo airport to the chant of his fans.

At the celestial event on Saturday, the K-pop diva, who has more than 31 million Instagram followers, told The National, “I was very surprised”. He explained that he was “thrilled” with the attention and “very excited” to be in Egypt for the first time as he wore a shimmering turquoise sweater and matching bag.

Egyptian celebrities including Aladdin actor Mena Massoud, musician Hamaki, Okhtein founders Aya and Mounaz Abdel Raouf, and rapper Marwan Moussa were spotted enjoying the concert. The exhibit was a striking juxtaposition, with the models walking the desert sands dressed in Jones’ signature neutral futuristic costumes.

Before the exhibition, Dior went to the Grand Egyptian Museum, which is still not open to the public, to display a guest collection designed by Tremaine Emor. Denim, plaid and varsity jackets dominated the collection.

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The fashion show collection of Dior in Egypt

Before the pyramids and runway were lit up, the 25 minute fashion show started shortly after 6am in complete darkness and silence. The models walked ahead of the crowd as they paraded through the collection, first appearing in the distance as shadows.

Before the addition of bold pops of yellow and orange, the colors were initially muted grays, beige and white. From day to night, with hints of a blazing sunset in between, Jones describes it as a “gradation of grays” that gives way to the “palette of the desert.”

A sci-fi trip to the moon or “galaxies far, far away” seems to be what the models are getting into. They adopted an “idea of ​​a futuristic armory” by wearing sunglasses, helmets, backpacks, work boots and mosquito nets.

When it comes to wool half kilts, which flare out at the back of trousers, the distinction between male and female cuts is blurred. The slant pleated skirt of a 1950s bonne fortune dress from the Dior archives served as inspiration for the design. The “ultimate luxury” is comfort and practicality, which are given priority in technical outerwear with couture finishes.

Before leaving the stage in a line in front of the pyramids for the grand finale, all 75 models made one last lap through the audience.

The impact of this event on tourism in Egypt

Like its neighbors in North Africa, Egypt is trying to create a new image to attract more tourists and customers. playing with its modernism and historical roots. According to media entrepreneur Amy Mowafi, events like Dior’s have “put Egypt on the map as a new hub for creativity and design”, where producers can rely on “seven thousand years of inspiration”.

Mostafa Waziri, Secretary General of the Supreme Council of Antiquities, attended the show and was thrilled to congratulate Pietro Beccari, President and Chief Executive Officer of the Dior Fashion House, and his deputy for holding this incredible show and choose Egypt and the pyramids of Giza to host this spectacular event.

Pietro Beccari, president and chief executive officer of the fashion house Dior, expressed his joy in leading this wonderful event in Egypt and invited all his friends and those who work with Dior to travel to Egypt to explore the touristic and archaeological sites. explore.

Sherif Khalil owns Dunes & Beyond. Dunes & Beyond offers luxury tours, Nile cruises and desert safaris in Egypt.

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