Six Senses Amaala is launched in Saudi Arabia /

A major shift to welcoming international visitors means Saudi Arabia is the fastest growing tourist destination in the G20, thanks to its mix of history, heritage, culture, coral-fringed beaches and sunshine.

Derived from the Arabic word for hope and the Sanskrit word for purity, Amaala embodies this transformation as part of the Saudi Arabian Vision 2030 program to build a vibrant society, thriving economy and ambitious nation. Spanning over 4,155 square kilometers of pristine nature reserve, this region is blessed with dramatic coastal scenery, majestic mountainous backdrops, pristine white-sand beaches and pristine coastal reefs – all within easy reach of key regional destinations such as Riyadh, Dubai and Istanbul, while Paris, Rome, Berlin and Mumbai can all be reached within a six-hour journey.

A place to reconnect

Six Senses Amaala will serve as a canvas on which to paint an experience of a lifetime. Integrated into the unique landforms, the beachfront residences, hilltop village and villas along the private mangrove bay offer varied accommodation options to suit all guest preferences. They combine the natural raw beauty of the site with the understated purity and elegance of the brand’s sustainable design standards.

The 64 rooms, six suites, 30 villas and 25 branded homes, designed by architects U+A and interiors by Studio Carter, are inspired by the region’s traditional coastal villages, seamlessly integrating with the naturally occurring topography and using locally sourced materials. They will be positioned on one of the most dramatic landforms along the Triple Bay area of ​​Amaala, offering panoramic views across Hijaz Bay to the Red Sea. The winding streets and paths that criss-cross the grounds lead to enchanting plazas with glimpses of Pura Cove and its iridescent blue lagoons.

The central feature of the site is the dramatic Mesa, with spectacular outcroppings and caves. Eons of wind and water erosion have carved the limestone to reveal fossilized corals and molluscs that bear witness to this land’s ancient history. To the north, the village opens onto the sweeping beaches of Hijaz Cove, home to a beach restaurant, family pool and branded homes. To the south, the village leads around the point to natural rock pools, pocket beaches and a mangrove boardwalk to access the spa, which will be set in a private cove.

Six Senses spa

The spa facilities include a cryotherapy chamber, a longevity clinic and thermal zones for men and women with Finnish and infrared saunas, herbal steam baths, salt rooms, vitality baths and ice baths. The Watsu pool, sound dome, yoga platform and multi-sensory relaxation areas will all be used to take time to recover and reconnect.

Crafted experiences

Layered on the resort’s facilities, numerous activities will take place based on the three pillars of Amaala: ‘wellness and sport’, ‘art and culture’ and ‘sea, sun and lifestyle’. Guests are immersed in the scents and flavors of the region as they pass by the coffee roastery, bakery, water bar, and shisha teahouse. There will also be children’s and teens’ clubs, prayer rooms and communal lounges. With the Eat With Six Senses philosophy of natural ingredients, local and sustainable, and less is more, all-day dining menus will feature Middle Eastern and Mediterranean influences. The juice bar, fermentation chambers and ice cream are all fresh and artisanal, while the signature restaurant offers Southeast Asian dishes and barbecue dishes.

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“We are united by a shared commitment to the practice, appreciation and promotion of arts and culture, wellness and environmental conservation,” said Six Senses CEO Neil Jacobs. “Six Senses Amaala is part of a holistic arts hub, a leading dive destination, an extension of the Mediterranean yachting corridors and an integrated wellness community, which we hope inspires guests to embark on transformative personal journeys.”

Brand houses

The 25 Six Senses brand homes, with three to six bedrooms, are carefully positioned to strike a balance between seclusion and moments of togetherness, while open to uninterrupted views of the coast. The central courtyards function as a way to connect separate living pavilions while also reflecting the vernacular architecture and lifestyle of the Arabian Peninsula.

Sustainability is at the heart of every facet of the resort’s construction and operating practices. This includes a dedicated desalination plant that has zero impact on pristine coral reefs and a ban on single-use plastics. All waste water and organic waste is used for agriculture and the organic farm. Energy needs will be met using renewable sources in line with the zero carbon footprint of the development. With the ambition to become a top destination for diving and sailing, an emphasis has been placed on preserving the marine and coastal ecosystem.

John Pagano, Group CEO of Red Sea Global, the developer behind Amaala, added: “I am delighted to announce this partnership based on shared values ​​with such an iconic brand. The resort is located in some of the most dramatic scenery along Triple Bay, with a stunning backdrop of the bay itself and panoramic views of the pristine Red Sea coast. This announcement also comes at an exciting time as we are close to welcoming the first guests to Six Senses Southern Dunes, The Red Sea, which will open in the coming months. Our growing relationship with the Six Senses brand across our growing portfolio reflects our belief in the quality of operations they bring to each property, and our shared commitment to protecting and improving the environment.”

Six Senses Amaala opens as part of the first phase of Triple Bay development.